Triangular in shape and roughly 233,000 square kilometres in size, its area is similar to the UK, but with fewer than 57,000 residents, sustains less than 0.1% of that country’s population.

Fresh Eyre Merino Wool©, is situated on the Eyre Peninsula’s remote west coast. The property’s 6,880 hectares span 15 kilometres of coastline, and extend inland by as much as seven kilometres.

Battered by incessant Antarctic Ocean winds, the countryside is stark yet serene, and under the vastness of the coastal sky, breathtakingly beautiful.

A thousand shades of green in winter, uniformly tanned in summer, its gently undulating terrain begins as stony cliff tops and gullies at the shoreline, before softening landward into sandy loam and ultimately, flats of rich, red clay.

Across this landscape, nutrient-dense native grasses thrive. With fresh ocean air to breathe, and pristine coastal rainfall to cleanse the fleece, a place better suited to wool growing is hard to imagine—and even harder to find.

Of exceptional purity, Fresh Eyre Merino Wool© is also an exceptionally high performing fibre. Conditioned by a hundred long hot summers, and a hundred bone-chilling winters, it breathes more easily in high temperatures, and provides greater insulation from the cold.