So as proud as we are of Fresh Eyre merino wool, we take even more pride in our stewardship of the land, and the sustainable farming practices that enable us to produce consistent yields of this uniquely pure fleece, year after year.

To maximise animal welfare, fibre quality and land conservation outcomes, we maintain a constant flock size of 4,500 adult sheep. We allow them to forage freely in small mobs of 400 or so across naturally grassed paddocks so large, the nearest fence can be more than a full day’s walk away. And perhaps most important of all: we keep human intervention, and thus stress for the animals, to a minimum.

We also keep an extremely close eye on our sheep. Every mob is observed every day— we just do it from a distance, to avoid disturbing their peace.

Letting nature run its course, also means preparing for its vagaries. So in addition to allowing paddocks and pastures to rest and rejuvenate, we grow crops of oats and barley for those occasional years when Anzac Day arrives long before the rains.

But even in drought years, the wellbeing of our merinos is never compromised. The limestone reservoirs beneath the property hold vast amounts of pure, naturally filtered rainwater, which we return silently to the surface, where and when needed, via windpowered bore pumps.